Affordability UK Integrated to Playtech’s IMS platform

Playtech, one of the most recognizable technology companies in the iGaming industry, has integrated Affordability UK into its IMS platform. The developer aims to support its operators in meeting the regulatory requirements. Affordability UK will help in this endeavor by accurately identifying customers whose gambling may be unsustainable.

Provided by eKYC and the fraud detection specialists TruNarrative, Affordability UK extends the partnership between TruNarrative and Playtech by providing the technology company with a range of player onboarding and verification services.

Empowering its Operator Partners

Representatives from Playtech, which recently launched bingo content in Austria, say that they want to ensure the empowerment of their operators to meet the regulatory requirements and protect their players. They say that with Affordability UK integrated to their platform, they can offer a sophisticated solution.

“As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players. TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators,” said Ian Ince, Chief Compliance Officer of Playtech.

“Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list. Affordability UK offers unique insight into a player’s ability to afford their bets, as well minimising the requirement for physical payslips and document submissions, creating a low-friction experience. We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling,” said John Lord, CEO of TruNarrative.

Playtech recently signed a partnership with Golden Matrix to attain rights to distribute its suite of peer-to-peer eSports betting games, making its first steps in the esports vertical.

More on Playtech

The company was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. It is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, Playtech is a giant in its own right.


“Playtech Integrates Affordability UK into its IMS Platform”,, November 23, 2020.

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