Aiming to get “to the next level” by entering the online space, the complement to its land-based operations will see GiG provide its platform, frontend development and managed services.
The agreement is based on a combination of fixed fees and revenue share structure. The casino offering is anticipated to go live in H1 2021, and the partnership is expected to make a positive contribution to GiG’s revenues from the second half of next year. The term of the contract is for an initial three year period.
Richard Brown, CEO of GiG, explained: “We are very pleased to move into the regulated Hungarian market supporting Casino Wins expansion into online. They have a proven track record of success and have some of the market-leading land-based operations.
“We believe that this, in conjunction with GiG’s tailored online offering will lead to further success for the companies, while providing Casino Win’s customer base a seamless, high-quality retail and digital experience.”
Online licenses in Hungary are only available to land-based operators who have physical locations within the country, and at present there are only four operators in Hungary, two of which are already online, with Casino Win becoming the third.
Casino Win, which has been present in the Hungarian gambling market since 2016, owns three facilities in locations across Hungary and offers a selection of slots games as well as roulette, blackjack and poker.
Zsolt Kruppa, managing director of Casino Win, added: “Gaming Innovation Group is known in the igaming industry as a reliable and trustful company with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand into the regulated Hungarian online market.
“We believe that by joining our efforts we can transfer the feel and look of our casino’s into an online offering that both caters for our current players as well as attracts new ones. We are looking forward to a long-lasting and mutually beneficial partnership.”