GVC Holdings Overhauls Corporate Identity, Rebrands to Entain plc

Sports betting and gambling brand from Great Britain, GVC Holdings, has announced the change in their branding strategy which also encompasses their rename to Entain plc.

Subject to shareholder approval, the move reflects the Isle of Man-based company’s plan to become the world leader in sports betting and gaming entertainment.

Key Takeaways

The brand’s press release from November 12th stated that…

…a wide range of targeted initiatives is being launched today, as well as fresh corporate identity, commitment to operate in 100% regulated markets and customer protection driven by new proprietary technology.

Among other things, the statement says that the group wants 100% of their revenue to come from markets that are nationally regulated. Also, by the end of 2020, 99% of it will already come from regulated markets.

As for the rename of the company, Entain Foundation will provide further support to communities in which the companies operate.

The board of directors sees opportunities for bug growth in the US market, their core markets, entering new markets and expanding to new audiences which reflects the strong current trading performance, reflecting the continued growth within our core business.

New Corporate Identity

GVC’s Chief Executive Officer, Shay Segev, commented on this landmark moment:

“Today marks an exciting new chapter for the Group, and an important step forward in achieving our ambition of being the world leader in sports betting and gaming.

Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.

We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate. Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders.”

Entain plc, as stated in the press release…

…will reflect the fundamental changes that have taken place within the business and in the wider industry. It will represent a new chapter for the company which is under a reenergized management team.


“A Clear Strategy for Sustainability, Growth and Innovation”, gvc-plc.com, November 12th, 2020.

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