How TV scheduling has changed the betting behaviour of UK football punters

Kindred Group customer insights manager Toby Palmer explores the death of the long-list acca as broadcasters drive bet builder and in-play activity

In the 2010’s, Saturday mornings were spent harvesting recent form and league tables to find the perfect acca to land just before your Saturday evening began and for those patient and lucky enough, it lasts until Sunday. In the 2020’s, the impact of the lockdown may have changed this tradition by the new scheduling of…

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