International Game Technology has announced that it has further differentiated its PlaySports sports betting solution as a result of a multi-year partnership with the National Basketball Association.
As a result of the collaboration, the company becomes the first B2B sports betting platform provider in the US to bring NBA official data, marks and logos to regional casinos and sportsbooks.
“Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT’s seriousness about delivering an unrivalled sports betting solution for the US market and supports the ‘all-in-one’ proposition that we offer,” stated Enrico Drago, IGT PlayDigital senior vice president.
“With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country.”
The agreement will see IGT’s sports betting customers throughout the country be authorised to use NBA intellectual property, such as official data, team and league logos, in their sportsbooks directly through an agreement with IGT.
“This partnership with IGT marks the first time a platform provider can offer an ‘out of the box’ authentic NBA sports betting solution to a diverse set of operators across the US,” said Scott Kaufman-Ross, NBA senior vice president, head of fantasy and gaming.
“This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans.”
Earlier this week IGT integrated its Resort Wallet cashless solution at New York’s Resorts World Catskills Casino and Resort, which reopened last month after a COVID-19 enforced closure.
The solution will offer patrons the option of a contactless and safe cashless gaming experience. Players can use their physical Resorts World Catskills ‘Players Club’ card to load cash into a secure digital wallet from either the casino cashier or any slot machine, and access those funds from any machine.