Pragmatic Play has lauded a “major step” and “significant trust” of operators in its entire product range, after inking an agreement with Manson Group to create a dedicated live casino environment for the operator’s M88 brand.
Under the terms of the agreement, Pragmatic Play will create a live studio with eight tables, all exclusive for M88 customers, with customised branding, features and details. The studio will include seven Baccarat tables and one Roulette table.
Yossi Barzely, chief business development officer at Pragmatic Play, told CasinoBeats: “Agreements like this show the significant trust operators have in not just our product range, but our entire operation. Creating a dedicated live casino environment for such a renowned brand is something we’re hugely excited to do and look forward to seeing the results.
“It marks a major step for our live casino offering and we’re thrilled for the year ahead as we look to grow significantly in this vertical.”
Pragmatic Play, whose live dealer selection of titles are broadcast from the group’s Bucharest studio, lauds the link-up with M88, Mansion’s major Asian-facing brand, as providing a significant opportunity to scale up the group’s presence in the region.
Carlos Lopez, creative director at Mansion Asia, explained: “Pragmatic Play’s reputation for developing cutting-edge content allows it to stand apart in the industry and we couldn’t be more contented that they will be supplying us with a complete dedicated live solution.
The supplier’s live casino offering has developed via the launch of products such as Mega Wheel, its first game show, as well as Blackjack and Roulette Azure. The portfolio will welcome its second game show, Mega Roulette, on February 24.
Barzely added: “We’re beyond excited to sign this landmark commercial deal with Mansion’s brand, M88. It’s a step that will allow us to create dedicated, fully customised live casino environments for their customers, giving them a chance to enjoy a unique, immersive live gaming experience signed by Pragmatic Play.
“We consistently strive to deliver top-tier content to our customers and are thrilled to provide a distinctive solution for M88 as we look forward to continuing to grow together and enjoying a very strong partnership.”