Online gambling platform provider Pronet Gaming has further strengthened its African footprint through a recent deal with major local operator PrincessBet.
Under the terms of a recent agreement, the provider has helped the operator revamp its online sports betting offering in Tanzania.
Pronet Gaming has supplied PrincessBet with its fully-customizable digital wagering solution to enable it to debut a new user interface and enhanced player experience across its sports betting, live betting, and virtual offering for its customers in Tanzania’s digital betting market.
Founded in 1996, Pronet Gaming boasts rich experience in the sports betting and the online gaming markets. The company delivers a next generation platform and market-specific digital betting, casino and retail solutions to provide its ever-growing network of clients with a rapid, reliable, and tailored service.
Pronet Gaming is based in London, Singapore, and Johannesburg and has development centers in Ukraine, Bulgaria, and Malta. It recently expanded its operations to focus on key markets across Africa and Asia.
The provider’s sports betting platform offers thousands of betting markets on more than 35,000 live sporting events each month across 65 sports. As for its casino portfolio, it features more than 6,000 slots games from leading industry suppliers.
Critical Time for Africa’s Digital Gambling Sector
Commenting on their partnership with PrincessBet and their further expansion in Africa, Pronet Gaming CCO Bobby Longhurst said that their new collaboration is “a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.”
Mr. Longhurst went on to say that they are looking forward to working closely with PrincessBet and provide the operator and its customers with an industry-leading experience “at this critical time for Africa’s online sector as mobile betting takes centre stage.”
PrincessBet CEO Hakan Akdemir commented that teaming up with Pronet Gaming has been a transformational step for their sportsbook platform and puts the operator in “an even stronger position to cement our status in Tanzania” as the go-to operator for digital sports betting experience.
Mr. Akdemir went on to say that the deployment process was seamless from start to finish and that it marks an exciting milestone for the company as they look to accelerate their growth on mobile and convert more and more players to online betting experience.
Pronet Gaming’s partnership is the latest of a series of deals the provider has signed in Africa in recent months. In an interview with Casino Beats earlier this year, the company’s CEO, Alex Leese, said that Africa is certainly a market that catches the attention of both operators and industry providers, “especially when it comes to sportsbook offerings” as it is a “sports-mad continent.”
Mr. Leese also noted that the growing mobile adoption as well as the fact that betting data starts to become cheaper and more easily accessible are two other important components that make emerging African markets particularly exciting.
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