Rootz Limited beefs up affiliate oversight with GiG Comply

Malta-based back-end provider agrees deal for use of affiliate advertising tracker tool

Gaming Innovation Group (GiG) has signed an agreement with Malta-based gaming company Rootz Limited for marketing compliance tool GiG Comply. GiG Comply can be tailored to cover market-specific legislation and advertising standards and allows operators to monitor the marketing activity of their affiliate partners. The self-serve solution scans thousands of web pages for content including…

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