He’s young, scrappy and hungry, and he’s not throwing away his shot at bringing Hamilton, the rapping founding father, to the Las Vegas Strip.
“We’ve heard from well-placed sources Hamilton — the long-running, critically-acclaimed musical — is coming to a major casino resort on the long-running, critically-acclaimed Las Vegas Strip,” Roeben reported.
Hamilton broke Broadway records and musical barriers with its brash blend of American history with modern R&B stylings. Lin-Manuel Miranda, writer/star of Hamilton, stormed Broadway as a young Alexander Hamilton standing on the cusp of an independent America.
Roeben reported that the producers of the hit musical are in talks for a residency at a property belonging to Caesars Entertainment or Wynn Resorts.
Vegas Shows Draw Visitors
Not everyone goes to Vegas simply to gamble, which is why casinos built a landing spot for many musicians, magicians, and stage acts over the decades. Entertainment is the name of the game.
Once home to the likes of Elvis, Wayne Newton, and Liberace, a long-term musical residency in Vegas draws huge crowds. Some of the biggest names in show business perform there, often drawing over $100 million in revenue.
Modern artists like Britney Spears, Celine Dion, and Jay Lo have all done their bit for the Vegas residency scene – and were hugely successful.
Once the pandemic ends, pent-up lockdown frustration is expected to drive visitors back into the warm embrace of Las Vegas. And the town is ready to throw a major party to celebrate.
A show like Hamilton will draw audiences of all ages to Vegas. Especially since tickets to the mega-hit are hard to come by. By bringing Hamilton to Las Vegas for a permanent residency, the potential draw is astounding.
New York Times theater critic Ben Brantley wrote in 2015: “I am loath to tell people to mortgage their houses and lease their children to acquire tickets to a hit Broadway show. But Hamilton… might just be worth it.”
The Las Vegas Convention and Visitors Authority (LVCVA) reports that the average Vegas visitor spends $52 per visit on entertainment. In addition, half of the visitors to Vegas in 2019 visited a show.
Considering the price for tickets to Hamilton, Vegas visitors may spend much more on entertainment when this musical eagle has landed.